In the globalized digital space we live in, almost every aspect of our life has been made easier by having stuff, literally, at our fingertips. Yes, a click away is how most things find their way into our life. A house? A car? Music? Sports? Movies? From the sublime to the mundane, browsing has become a way of life. The world of fashion has also evolved similarly and we now have access to the best and latest of designs from all over the world to access.
But one of the hitches I’ve seen is that most centralized large forms of shopping belong to the big chains – the Nordstroms, Express, Zaras, the Forever 21s of the world. I love their clothes and designs but doesn’t it often happen that you rock up to a party, and the latest design is also the one your bestie is in?! I love the chance for a twinnie pic, but at times we all crave for the moments when our dress is making a statement in singularity. That’s why I love boutique pieces, but it takes like a million scrolls and swipes to find the boutique with the piece you like. And that’s where the godsend I’m reviewing in this post comes into play: Shoptiques, a centralized platform of collections from over 5000 (*gulp*) boutiques!
I was really surprised when I first came across this website, because on one hand it looked like an absolute treasure trove, yet had a very minimal social media presence. The skeptic in me did wonder, but I went through and placed a few orders and now I just can’t stop gushing about the many many good things about it.
The collections including clothing, shoes, accessories and cover the whole gamut of affordable everyday wear to expensive luxury pieces for special occasions.
I bought a couple of separates at my first go. I personally enjoy styling separates more than a one-piece dress, since it just lends itself to more creative thinking. The top here is a chic racerback from a boutique in New York, GADO-GADO (that name took a while to get off my mind ..haha). The top talks a lot with its open back and geometrical cuts in a lovely shade of blue. It pairs well with shorts, denim, skirts..and I imagine everything in between. The super cute skirt is from R+D, Las Vegas. I have always been a sucker for gorgeous prints as regular readers of the blog would know by now. The Aztec print on the skirt is adorable and I imagine this would also do great in winter with tights and boots.
The next outfit here screams soft and romantic vibes. The blue crop top is from Lydia’s Beryl, a boutique in Texas. The print on this top is beyond gorgeous. The top can be paired with a denim and makes for an edgy outfit as well. I paired it with a mini black skirt from Dor L’Dor, Manhattan. The mini skirt is layered with black tulle till the ankles. Really, a pretty sweet-spotish kinda length. A sort of a mini and maxi skirt in one piece, if you think about it. .
There are other aspects of the websites that I want to touch upon. First off, and this is a pet peeve of mine that these guys have resolved beautifully: The amazing search bar! The search on Shoptiques gives you a picture drop-down search which makes life so much easier. Say you type ‘pencil dress’, by the end of your sentence you have a snippet of 6 beautiful dresses looking right back at you, before you even go on to the next page. And their data mining is so strong that even the smallest of keywords is caught. Being an engineer myself, I understand the challenges with search algorithms and data mining, and its such a pleasure to see a shopping website use picture based search to such good effect. Hey, if any demographic needs pictorial search, its us!!
I also love the very fact that they offer a digital space and solution to so many boutiques who probably otherwise would not be able to get their designs out to such a vast audience. The boutiques don’t have to go through the rounds of setting up their own solution, and can focus on what they do best: bringing the best designs and a smile to folks like us!
Please do comment here, I’d love to know your views on this post and how you liked the Shoptiques website.
All images by the brilliant and fun to work with, @urbancell_vault. Do check his feed for great shots and sights.